I am an Associate Professor at the Department of Science & Technology Studies at Cornell University with graduate field membership in Information Science and Media Studies. An ethnographer and sociologist, I study the changing role of governance and regulation in, of, and through digitally networked environments – the dynamics at work, the values at stake, the design options at hand.
My work has been supported by an NSF Career Award, a McCloy Fellowship, a PGP Corporation Scholarship, and grants from the Economic and Social Research Council, the Foundation for the Sociology of Health & Illness, the German Academic Exchange Service, and the NSF. At Cornell, I direct the Digital Due Process Clinic. During the 2023-2024 academic year, I am a member at the Institute for Advanced Study in Princeton, NJ.
Previously, I was a postdoctoral fellow at New York University's Department of Media, Culture, and Communication and Information Law Institute. I also worked as a junior researcher at the Hans Bredow Institute for Media Research. I hold a D.Phil. from the University of Oxford, an M.P.A. from Harvard University, and a First State Exam in Law from the University of Hamburg. In my previous life, I was a radio reporter, copywriter, and one of the team building Free Cakes for Kids UK.
Pronouns: he/him | Pronunciation: ['mull-teh 'zee-wits]
Current Research
social, organizational, and ethical aspects of data-driven technologies; audit cultures, esp. scoring, rating, ranking schemes; new forms of governance and regulation; politics of provocation; science & technology studies; ethnomethodology; ethnography
Merchants of Clout | This project explores the cultural work of optimization in the shadow of an algorithmic system. Based on long-term fieldwork with the search engine optimization (SEO) industry in the U.S. and the UK, I trace how a new cast of marketing professionals helps businesses, activists, and individuals to improve their standing in Google search rankings. Often dismissed as spammers, evildoers, and opportunists, these self-taught experts turn out to play a crucial role in mediating the relations between data subjects and machines seen as inscrutable.
- Meisner C, Duffy B, and Ziewitz M (2022). The Labor of Search Quality Rating: Making Algorithms More Human or Humans More Algorithmic? New Media & Society Online first: 14614448211063860.
- Ziewitz M. (2019). Rethinking gaming: The ethical work of optimization in web search engines. Social Studies of Science 49(5): 707-731.
- Ziewitz, M. (2017). Shady cultures. Theorizing the Contemporary, Cultural Anthropology website, April 28, 2017.
- Workshop Shady Subjects: Everyday Contestation in Automated Systems, April 24–26, 2025, Ithaca, NY
Restoring Credit: How People Understand and Interact with Credit Scoring Systems | Recovering from a broken credit score can be an existential challenge. While credit bureaus, banks, and regulators tend to suggest that errors can be fixed and scores improved without the need for special expertise, especially low-income Americans and traditionally disadvantaged groups are struggling with these systems. How do ordinary people make sense of, understand, and challenge credit scoring? What kind of strategies and tactics do they use to remedy the situation? What is the role of tools and intermediaries, such as credit repair consultants, in this process? Following the credit repair practice of a small number of Upstate New Yorkers over an entire year, Ranjit Singh and I develop a new way of studying and understanding the concerns of data subjects in teh shadow of the system.
- Ziewitz, M. and R. Singh (2021). Critical Companionship: Some Sensibilities for Studying with Data Subjects. Big Data & Society 8(2): 20539517211061122.
- Credit Score Desimulator™, a re-appropriation of the interactive form of the credit score simulator in order to make visible the “hidden” scoring factors and assumptions built into the system.
Governing Algorithms | Algorithms have become a widespread trope for making sense of social life. Science, finance, journalism, warfare, and policing—there is hardly anything these days that has not been specified as “algorithmic.” Yet, although the trope has brought together a variety of audiences, it is not quite clear what kind of work it does. Often portrayed as powerful yet inscrutable entities, algorithms maintain an air of mystery that makes them both interesting and difficult to understand.
- Ziewitz M. (2017). A not quite random walk: Experimenting with the ethnomethods of the algorithm. Big Data & Society 4(2): 1-13.
- 2020 Best Paper Award, Section on Ethnomethodology & Conversation Analysis, American Sociological Association
- Ziewitz, M. (2016). Governing algorithms: Myth, mess, and methods. Science, Technology, and Human Values 41(1): 3-16.
- Barocas, S., Hood, S. and M. Ziewitz (2013). Governing algorithms: A provocation piece. Discussion paper for Governing Algorithms conference, May 16-17, 2013.
- Algoritmos governantes: Um tópico provocativo (translated to Portuguese by Lucas Barboza Moreira Pinheiro and Mauro Mascarenhas de Araújo)
- Ziewitz, M. (2015). Three stories about algorithms that might appear in The Onion:
Feedback as Governance | What does it takes to capture the experiences of patients and make them useful for improving care? This project explores how public reviews govern public services, using the example of the British healthcare system. Based on long-term fieldwork with Patient Opinion, a not-for-profit social enterprise that set out to change the National Health Service (NHS) through web-based patient feedback, I follow stories from the beds and living rooms of patients through the database and moderation systems back into the wards and offices of hospitals and trusts. Attending to how stories do their work in different places, I develop a novel way of thinking about the status of experience as a key trope in contemporary governance.
- Ziewitz, M. (2017). Experience in action: Moderating care in web-based patient feedback. Social Science & Medicine 175: 99-108.
- Ziewitz, M. (2011). How to attend to screens? Technology, ontology and precarious enactments. Encounters 4(2): 203-228. (Special Issue on Screens, eds. Brit Ross Winthereik, Lucy Suchman, Peter Lutz, Helen Verran)
- How's My Feedback?, an ESRC-funded collaborative design experiment to rethink and evaluate web-based review and rating schemes.
On Data, Methods, STS
- Ziewitz M. (forthcoming). On STS and Valuation. In: Kruüger A. K., Peetz T. and H. Schäfer (eds): The Routledge International Handbook of Valuation and Society. Abingdon; New York, NY: Routledge.
- Lämmerhirt, D., van Geenen, D., Ziewitz, M., Garnett, E., Venturini, T. and M. Ruckenstein (2022). Doing "Data Ethnography:” A Moderated Conversation and Reflection. In: Burkhardt, M., van Geenen, D., Gerlitz, C., Hind, S., Kaerlein, T., Lämmerhirt, D., and A. Volmar (eds.): Interrogating Datafication. Towards a Praxeology of Data. Bielefeld: transcript.
- Ziewitz M. and Michael Lynch (2018). It’s Important to Go to the Laboratory: Malte Ziewitz talks with Michael Lynch. Engaging Science, Technology, and Society 4: 366-385. [includes essay on 'Blowing up STS']
- Ziewitz, M. and I. Brown (2013). A prehistory of internet governance. In Research Handbook on Governance of the Internet, ed I. Brown, 3-26. Cheltenham: Edward Elgar.
- Ziewitz, M. (2008). Viel Ordnung, wenig Recht: Kollaborative Selbstkontrolle als Vertrauensfaktor am Beispiel Wikipedias. In Informationelles Vertrauen für die Informationsgesellschaft, eds D. Klumpp, H. Kubicek, A. Rossnagel and W. Schulz, 173-188. Heidelberg: Springer.
- Ziewitz, M. and C. Pentzold (2014). In search of internet governance: Performing order in digitally networked environments. New Media & Society 16(2): 306-322.
- Mayer-Schönberger, V. and M. Ziewitz (2007). Jefferson rebuffed: The United States and the future of internet governance. Columbia Science and Technology Law Review 8: 188-228.
Additional bibliographic information on Google Scholar.
Teaching
- Governing Everyday Life (STS 2761 / SOC 2760)
- Data Science & Society Lab (with Sarah E. Sachs and Stephen Hilgartner; STS 3440)
- Computing Cultures (STS 3561 / INFO 3561 / VISST 3560 / COMM 3560 / ANTH 3061)
- Digital Due Process Clinic (STS 4040)
- Evaluation & Society (STS 4561 / SOC 4560 / INFO 4561)
- Technologies of Valuation (STS 6561 / INFO 6561)
- Introduction to Science & Technology Studies (STS 7111)
- Previously:
- Storying: A Workshop (with Fadhila Mazanderani; Oxford 2011)
- The STS Talk-Walks: A Monthly Walking Seminar (Oxford 2010-2011)
- Internet Governance & Regulation (Oxford 2008, 2009)
- Analytic Frameworks for Extra-Legal Governance (Oxford 2008)
Advising
- Current and former PhD students: Amy Cheatle, Reid Ralston (Midland University), Megan Sawey, Wanheng Hu (Stanford HAI), Jacqueline Ho (Singapore Management University), Kate Greder (NC State), John Lunsford (Uber), Ngai Keung Chan (Chinese University of Hong Kong), Jing-Mao Ho (Utica College), Jessica Polk (McGill)
- Current and former postdocs: Marc Aidinoff, Sarah E. Sachs
- Current and former undergraduate students: Dean Alvarez (UIUC Computer Science), Lorlei Boyd, Kyla Chasalow (Harvard Statistics), David Brotz (Harvard Law), Declan Abernethy (Georgia Tech HSTS PhD program), Laura Moraff (Stanford Law), Divyansha Sehgal (Center for Internet & Society, Bangalore), Lindsay Vinarcsik (Saint Louis University MD/PhD program), Neil Makhija (Harvard Law), Lena Wong (Columbia Law)
Contact
Want to meet?
I am on research leave until January 2025 and will not be holding regular office hours. Email me directly if you want to chat. :)
Writing about postdoctoral opportunities?
If you are applying for your own postdoctoral fellowship and want to explore collaborations with me, please explain the connection you see between your work and mine in your email. Include a project proposal and your CV. Please know that I do not currently have funding to support postdoctoral scholars and will only be able to respond to personalized inquiries.
Writing as a prospective PhD student?
I am happy to discuss research directions. However, I won’t be able to offer feedback on application materials such as statements of purpose.
If you email me, include (a) a short description of the phenomenon or problem you would like to study, (b) a paragraph on why you think that STS would be the best home for such a project, and (c) a CV or résumé. Note that almost all the work we do is empirically grounded (ethnographic, interpretive, qualitative, archival, etc.) and informed by STS.
Also, know that our graduate students are admitted to the program in general, not to work with any particular advisor though you are welcome to explain advisors with whom you see a close fit. Most commonly, students come in and take courses for a year or two and slowly find an advising relationship that works with their changing interests.
Writing because you want to get involved in research?
It's helpful to read up on our projects, papers, and initiatives first by visiting the Digital Due Process Clinic or Google Scholar. Come to our events and say hello or drop by office hours.
313 Morrill Hall
Cornell University
Ithaca, NY 14853
U.S.A.
mcz35cornell.edu
Tel. +1 (607) 255-3810 (department)